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© 2026 Utonomy. All Rights Reserved.

Your data. Your choice.

Every website wants your personal data. With Upod you decide what you show, not the other way around.

Create a free Upod

You decide what you share. It's easy.

Accepting cookies endlessly, creating new accounts again and again, leaving your personal data everwhere. And meanwhile, websites are collecting data about you, even if you don't want it.

It can be easier. Store your personal data in your Upod and decide what connected websites can see. Only during your visit.

Your data stays yours. You decide who is allowed to know what.

How Upod works.

Create your free Upod

Your Personal Online Data Storage

Add your personal data once

For example your age range, residence or gender.

Change or remove it anytime.

You stay in control. Always.

Your data is securely stored by an independent foundation:

the Personal Datastore Foundation (SNDK).

  • Your data is never sold
  • Your data is never shared without consent
  • Only you decide who can access what

You hold the keys. Always.

You decide what websites can see

You decide what you want to share. Connected websites can only see anonymous personal data, only during your visit.

This way, you'll see relevant articles and advertisments, without your data being collected or shared with others.

More about Upod

Our partners

Upod is developed together with Dutch media partners Talpa Network, DPG Media, Mediahuis, NPO, RTL and the National Institute for Sound&Vision

Join and help us build a better internet.

Upod is an initiative of Utonomy and the Dutch Data Store Foundation. Together we build an internet that brings control back to you and where technology works for people, not the other way aroound.

Your data. Your choice. Join the movement and start with Upod!

Create a Upod

Browse freely and anonymously

Websites adapt to you, based only on what you choose to share.

(Hyper) Personal experiences, without giving up your privacy.

Learn more about how Upod works