Building a better internet. Together.
Upod is an initiative of Utonomy and the Dutch Data Store Foundation.
Together we build an internet that brings you back in control and where technology works for you, not the other way around.
Why Upod is needed
Every website wants your personal data.Every click is begin collected. Personal data are being stored and shared, mostly without your knowledge or consent.
This is not how the internet was meant to be. A healthy internet respects people, rewards trust and provides real choices to people.
Dutch Data Store Foundation
The Personal Datastore Foundation was created to explore how personal data could be stored, shared, governed in a fair and transparent way with interoperability and Linked Data at it’s core.
Upod is the next step: Making this technology simple, usable, and accessible for people and widely available for public sector and businesses across Europe.
Utonomy enables Upod
To bring this technology to market responsibly, and with the appropriate investments, the foundation works together with Utonomy, the commercial organisation that helps businesses integrate Upod into their websites and services.
Utonomy enables commercial use cases, such as media, e-commerce, brands, and AI while the foundation enables non-profit availability for the public sector and that user data remains protected, independent, and never commercially owned.
This structure keeps the ecosystem open, trustworthy, investable, and future-proof.
Built with trustworthy partners
We don’t build this alone. Upod is developed in close collaboration with a broad network of trusted partners across media, technology, research, and policy.
Media partners include:
- DPG Media, Mediahuis, NPO, RTL Nederland, Talpa Network.
Technology, research & development partners include:
- Athumi, DataVillage, Muze, Triple, Valsplat, Privacy Company, The Good Cloud & Scaleway
Advisory, research & public partners include:
- Oliver Wyman, Innopay, Deloitte, ROM Utrecht Region, and the Netherlands Institute for Sound & Vision.
Several use cases have been co-funded by the European Union.
Together, we are building a shared ecosystem, not a closed platform.
Who we are
We build Upod with a team of developers, designers, researchers and enntrepreneurs.
We believe the internet can change and work every day to proove that.
